CAPTURING THE GAME:
DIGITAL SPORTS MEDIA
Iβm chloe! π
Iβm a Digital Content Producer at CHGO Sports, where I create content across Chicagoβs biggest teams: Blackhawks, Bears, Bulls, Cubs, and White Sox. From producing and editing short-form videos to developing social strategies and collaborating with on-air talent, I turn fast-paced sports moments into engaging, platform-first content that connects with fans.
Projects
Avalanche POSTGAME content π₯
Led fast-turnaround postgame coverage that balanced emotion, analysis, and humor. This content now drives over 45% of Guerilla Sportsβ monthly views and consistently outperforms local and national competitors in speed and engagement.
Avalanche gameday content π
Created a nostalgic, opponent-specific gameday series that became a top-performing content pillar for Guerilla Sports. The campaign drove a 400%+ increase in Avalanche pregame reach and consistently landed in our top 10 for engagement.
Shortform Podcast Content π₯
Led the social strategy for Guerillaβs podcast network, turning long-form episodes into high-impact short-form content. Helped grow audiences, boost retention, and secure title sponsors.