Gameday content is about setting the emotional tone. I use nostalgia to build momentum — reviving unforgettable goals, fights, and rivalries that align with that night’s opponent. These posts turn memories into fuel for fans and drive comment threads that feel like mini forums.
Gameday Content 🏒
Problem:
Before this initiative, our gameday content lacked cohesion and emotional pull. There was no consistent way to spark excitement or capitalize on Colorado’s rich history — especially on quieter pregame days when fans were scrolling without a reason to stop.
Solution:
I developed a storytelling-driven approach to gameday content, rooted in rivalries, nostalgia, and timely relevance. From throwback goals against the same opponent to legendary fights and comeback wins, every piece is crafted to stir emotion and connect the past to the present. The result is a gameday series fans anticipate — and engage with — before the puck even drops.
Platform-specific strategy:
Instagram & TikTok: Carousels and Reels centered around dramatic visuals and audio. We pair vintage footage with trending sounds or emotional music to fuel shares, saves, and comments.
X (Twitter): Real-time conversation drivers using historic photo/video content paired with game-specific commentary and emotional hooks.
YouTube Shorts: Used as a lead-in tool to our postgame coverage, teasing rivalry flashbacks and player spotlights.
Analytics:
Contributes significantly to Guerilla Sports’ 7M monthly hockey views, a major driver of overall video volume.
Gameday posts consistently rank in the top 10% of content across all platforms.
Helped power Guerilla’s record-breaking 25M views in April 2025 — with gameday storytelling leading the charge in hockey verticals.
Average engagement rate on gameday content outperforms platform benchmarks by up to 30%.